Disney-Pixar’s “Coco” handily won the Thanksgiving holiday box office over the second weekend of Warner Bros.-DC Entertainment’s “Justice League,” with $71.2 million at 3,987 North American sites during the Wednesday-Sunday period.
“Justice League” pulled in $60 million at 4,051 locations during the same timeframe. The superhero action-adventure, the fifth in the DC Extended Universe, has totaled $172 million in its first 10 days.
“Coco” posted for the third-best Thanksgiving holiday opening ever, trailing three other Disney titles — “Frozen” with $93 million in 2013, “Moana” with $82 million in 2017 and “Toy Story 3” with $80 million in 2010.
Audiences surveyed by comScore’s PostTrak gave “Coco” strong ratings with 66% calling it “excellent,” and another 23% rating it “very good.” Surveys also showed 77% of viewers saying they would “definitely recommend” the movie to friends and 20% saying they would watch it again in a theater.
“Coco,” directed by Lee Unkrich and co-directed by Adrian Molina, is based on the traditions surrounding the Day of the Dead holiday in Mexico and centers on a 12-year-old boy who dreams of becoming a musician and explores his family history in the Land of the Dead. The studio has not released a price for the movie. Disney-Pixar titles are usually budgeted in the $175 million to $200 million range.